Time to be

Advertising Track is a boutique company... formed specifically with a focus on innovation. Highly skilled in crafting messages with an emphasis on creativity which is rationally defined across diverse media channels.

We specialize in working at the intersection of advertising development and product design.
Doing so: we assist companies with inventive concepts in an effort to achieve marketing objectives.

Subsequently, branding efforts typically begin by understanding a given market and corresponding consumer target (s) yielding a cogent plan which integrates tactics with product-service positioning.

Through research, we learn what consumers want, and what they need... a process best described by:
A.) Conceptualization B.) Innovative AD Design
C.) Proto-Typing D.) Testing E.) Idea Refinement.

We believe innovation is a product of creativity; where imagery and language come together... With a focus on strategic fit, hard facts, and relevance... we consider every angle before making a recommendation. Keeping an eye on a given budget, we are certified project managers who understand the importance of a well thought-out plan. Delivering value in the most effective way possible is a given.

Please select One

  • Opportunity
  • New Idea(s)
  • Best Practices
  • Design/Prototype
  • IP Protfolio / Research
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Brand Purpose

Advertising Track
understands the
importance of
leaving no
stone
unturned...
We create
marketing
campaigns
that work
for many
purposes.

Industry

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  • Introduction
  • Design / IP
  • Branding
  • Sales Acceleration
  • Content Marketing
  • AD Tracking
  • Campaign Mgmt
  • Print / Special Effects

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What Happy Clients Are Saying

Advertising Track services are a source of inspiration.
You simplified our complicated marketing
processes and made it easy.”

Sensitivity and natural creativity. This is how we
describe Advertising Track. They are extremely
professional and “very innovative.”

Advertising Track had to quickly understand our
marketplace, then subsequently apply this
knowledge for driving a perfect marketing solution.

Advertising Track is one
of those companies I wish
I had noticed sooner.
Steve P is a creative
genius and an expert
with convergent as well
as divergent
concept ideation.

Don Harris Paramount Pictures

My goodness,
words can’t adequately
describe my appreciation.
Steve has been such
a pleasure to work
with on both of our
State Street Bank
engagements.
Superb Job!

William Hourihan IBM

Steve was tasked to work
on 1 of our strategic
initiatives. There were
several consulting firms
asked to particpate. The
process he created brought
together strategic planning,
corp portfolio objectives,
& marketing. A marvelous
outcome. Thanks

Hillary BuckmanAXA / The Equitable

The work Ad Track
did on one of my clients
projects ensured that
our company will be
around in the next
several years ahead.
Service goals achieved
could have only been
achieved through
innovative thought.
Fantastic Work.

Kathy PopeAccenture

Steve was chartered to provide
ideas related to Chase Corp new
Auto Portal. In doing so, the
MKTG effort included naming &
graphical UI concepts. While
working in Garden City, NY...
Steve conducted extensive mkt
research coupled with focus
group discussions. Net Result:
DealerTrack was created to fan
fare. Brilliant Work.

K.A.MathisiXL

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Planning

  • planning 1
  • Strategy 2
  • Content MKT 3
  • Media Selection 4
  • Tactics 5

 

(949) 201-9999 950 Bannock St, Ste.1100
Boise, ID 83702

Copyright            2017 - M Clip Co - All Rights Reserved

Skype: 949.485.4345

Change Management

2 Tired Model

Bold Innovative Change

Change is most successful when begun at the top or supported by top-management; failure often
results when such is not the case. Utilizing a well dened road map to the future requires a
path to follow in making the right decisions.

Our CEO is an inventor with several patents as well as an innovator who feels that the only constant in life is
“change.” As such, he is a project management enthusiast (PMP) and has earned a MBA - MS from Clemson.
What’s more, our CEO is working on his doctoral degree (USC) Organizatonal Change & Leadership.

Innovation is a top priority for many CEOs, who understand that brands and innovative new products
and services are an engine to growth and prosperity. However, translating these aspirations into reality
require(s) treating transformation as a key business process; thereby, providing solutions in order to gain
a competitive advantage... Hence, a systematic approach for capturing and selecting ideas necessitates
a process for concept selection, strategy, and planning. When deciding on projects to invest in,
the ability to measure potential value in a consistent typically (more times than not) leads to optimal
decisions that favorably contribute to a firms bottom-line performance. Begin with:

  • Cogent game plan - an optimized portfolio to meet customer & market needs
  • Eliminate incremental value projects / equal focus on divergent ideas - concepts
  • Place a spotlight on resource constraints & bottlenecks / over committment

RESEARCH

PLANNING

CONTENT

DESIGN

Innovation

Sales

ROI

Brand

Quality

“Ultimately, your advertising success stems from resources,
marketing planning, sales, AD message, brand awareness,
value proposition, product campaign, and company image....

(FaceBook Quote)

It's all about ideas, creativity, and innovative solutions. Most consumers really enjoy smart products that have an edge coupled with clever AD's.

First, you must "PLAN" for it.
Common Sense - Right?

But most advertising on TV and radio’s are just plain silly or even insanely bad. Even more annoying, no one want to "mute" their TV's or turn the radio volumes to "off"

What's more, when "cheap" print finds it's way to our mailbox... the marketing piece goes into our trash cans in lightning speed. Truth had it be known, these AD vehicles rarely alter purchasing decisions.

Fabulous advertising is born from brilliant ingenuity coupled with a well written product message

Weve replaced big budgets with innovation. That's right. And, Advertising Track utilizes best-in-class technology applications to do so.

Your story told in
just the right way is ...
priceless.
No one can do this
the way we can. Our
content writers are
second to none.
Tangible results
can inlcude building
company spirit among
your workers & inspire
loyalty with customers.

  • Market Positioning
  • Logo / Tagline
  • Branding
  • Audience Profiling
  • Go-to-Market Strategy
  • Social / PR Planning

Step 1

The creative process
(see About Us)
can bring a branding
effort to the forefront.
This is where our clients
gain an unfair edge.
Our ideas are money
makers time & again.

  • Website Development
  • Collateral Material
  • Digital Media
  • Creative Design / Print
  • Trade Show / Events
  • Email Campaign
  • Broadcast / Video

Step 2

Campaign Management
Objective

Story delivery to your
target audience at just
the right time.
Thereafter,
ADs are tracked to
ensure your
marketing
ROI has been achieved.

  • Social Media
  • Project Management
  • Public Relations
  • Media Tracking
  • Reporting
  • Analytics

Step 3